Global market research, fieldwork, and respondent recruitment
About us
Yamada Research is a Thailand-based global market research company delivering high-quality research, respondent recruitment, and fieldwork solutions across markets worldwide.
Who we are
From our headquarters in Thailand, we coordinate research programmes across Asia Pacific, Europe, the Middle East, North America, and South America, combining local market expertise with centralized project management and quality control. Whether the requirement is a single-country study or a complex multi-market programme, our teams and trusted research partners provide the local knowledge, recruitment expertise, and operational capabilities needed to deliver reliable research at scale.
We work with global research agencies, consulting firms, healthcare and life-science organizations, corporations, and insight teams, supporting projects from feasibility and respondent recruitment through fieldwork, validation, quality control, and final delivery.
Our global reach
Yamada Research provides research coverage across every major global region, with established capabilities across both developed and emerging markets.
Thailand, India, Indonesia, Malaysia, Singapore, Vietnam, Philippines, Japan, South Korea, China, Hong Kong, Taiwan, Australia, New Zealand, and other APAC markets.
United Kingdom, Germany, France, Italy, Spain, Netherlands, Belgium, Switzerland, Austria, Sweden, Norway, Denmark, Finland, Ireland, Poland, Portugal, Greece, and other European markets.
Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Bahrain, Oman, Israel, South Africa, Egypt, and other Middle Eastern and African markets.
United States, Canada, and Mexico.
Brazil, Argentina, Chile, Colombia, Peru, and other Latin American markets.
Our global model combines local teams, specialist recruiters, fieldwork specialists, and trusted partners, coordinated through centralized Yamada project management and quality control. This enables us to maintain consistent research standards while adapting recruitment and fieldwork to local languages, cultures, audiences, and market conditions.
Research methodologies
Yamada Research supports both qualitative and quantitative research, providing flexible methodologies based on the objectives, target audience, market, and complexity of each study.
We also support hybrid and multi-method research programmes, combining online, telephone, face-to-face, and in-person methodologies according to the needs of each project. Our consumer capabilities, for example, extend from online surveys and interviews to focus groups, CLTs, ethnography, shop-alongs, in-home usage tests, intercepts, and mystery shopping.
Our research expertise
Our recruitment and fieldwork capabilities span a broad range of audiences and industries, with screening and validation tailored to each study.
We provide healthcare recruitment with study-specific screening, profile validation, scheduling, and online and offline fieldwork.
Our B2B capabilities support buyer-journey studies, technology adoption, procurement research, pricing research, market-entry studies, customer experience, expert interviews, and channel research.
Our recruitment capabilities extend beyond mainstream samples to specialist, niche, low-incidence, professional, clinical, and hard-to-reach audiences, with screening and validation tailored to the requirements of each study.
Quality at every stage
At Yamada Research, quality is built into the research process rather than treated as a final checkpoint.
Every project follows a structured workflow covering feasibility, recruitment, screening, fieldwork monitoring, validation, quality control, and final delivery. Respondents can be assessed through eligibility screening, profile and identity checks, duplicate detection, response-quality checks, consistency reviews, and manual validation where required.
For multi-market projects, our centralized approach ensures that the same study specifications, quota requirements, screening standards, and quality expectations are maintained across markets while allowing local teams to execute according to market-specific conditions.
One global partner. Every market.
Whether you need 50 specialist physicians in Thailand, 1,000 consumers across multiple countries, senior B2B decision-makers across Europe and North America, or a complex qualitative programme spanning several continents, Yamada Research provides a single, accountable partner for your research fieldwork.
Local expertise. Global reach. Rigorous quality. One accountable research partner.
Yamada Research — Global research, delivered locally.
Trusted standards
Memberships, certifications, and operating practices that support reliable research delivery.
ESOMAR Member
Research ethics & industry standards
GDPR-Aligned Processes
Responsible data handling practices
ISO 27001 Certified
Information security management
ISO 9001:2015 Certified
Quality management system
PDPA Compliant
Thailand data protection
Start a conversation
Share your target markets, audience, methodology, sample or quota, timeline, and any online, offline, language, or validation requirements. Our team will review feasibility and respond with a practical recruitment approach.
Address
Yamada Research Co., Ltd.Phone
+66 95 289 1878Healthcare · B2C · B2B · Automotive · Sensory
