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Audience reach across consumer, business & healthcare.

A snapshot of the indicative audiences Yamada Research can reach — profiled by age, gender, profession, medical specialty, and health condition across global markets, with an Asia-Pacific core.

16M+

Consumer respondents

Age & gender profiled

7M+

Business professionals

Across 9 audience categories

110+

Healthcare specialties & roles

Physicians, nurses & allied

35+

Conditions & condition groups

For patient recruitment

Indicative reachable profiles; availability and incidence are confirmed per project. Figures may overlap across sources, roles, and categories and are not additive.

Audience-reach definition

Figures represent indicative reachable audiences across Yamada-managed sources, established recruitment networks, and approved fieldwork sources as of July 2026. Figures may overlap across sources, roles, and audience categories and do not represent guaranteed live availability. Current feasibility is confirmed by market, audience, incidence, methodology, and quota requirements.

01

Consumers across 60+ markets

Age and gender profiles across global markets support controlled quotas and nationally balanced sample designs where feasible — from the largest APAC audiences to hard-to-reach emerging markets.

Largest reachable consumer audiences

India2.4M
United Kingdom1.7M
China1.7M
United States1.2M
Mexico1.2M
Thailand911K
Canada854K
Indonesia767K
Philippines735K
Italy595K
Australia531K
Argentina385K

Six of the twelve largest reachable audiences are in Asia-Pacific. Full coverage spans 60+ countries.

Gender

Female
Male

Gender balance varies from market to market, so quotas are set per market rather than assumed — keeping samples aligned with the audience each study needs.

Age mix by market

18–2425–3435–4445–5455–6465+
Age distribution by market, as a percentage of the reachable consumer audience
Market18–2425–3435–4445–5455–6465+
Philippines49%33%13%4%1%0%
India40%29%21%5%3%2%
Thailand35%35%19%6%2%3%
United Kingdom28%23%18%11%9%11%
United States24%22%25%11%8%10%
Japan17%19%20%21%14%9%

Percentages may vary slightly due to rounding. Profile distributions reflect reachable audience data and do not represent national population distributions.

Emerging markets skew young, developed markets skew mature. Nearly half of Philippine respondents are under 25, while Japan carries 44% aged 45 and over. Knowing each market’s age shape up front means realistic quotas and cleaner, better-controlled samples.

02

Professionals across nine audience categories

Decision-makers and specialists profiled by audience category across 54 markets — for B2B studies that need the right role, seniority, and category exposure.

Professional audience categories

Industries & organisations

Legal services
Real estate
Education
Banking & finance
Transport & logistics
Government & public administration

Functions & professional profiles

IT & technology roles
Business development
Business owners & entrepreneurs

Largest reachable business audiences

India1.4M
United States1.1M
Thailand901K
Philippines725K
Italy585K
Indonesia457K
Malaysia247K
Netherlands192K
China165K
Singapore155K

Technology and business audiences form an important part of the professional reach. IT and technology roles, banking and finance, legal, education, and business-owner audiences all feature across markets for harder-to-reach B2B and decision-maker samples.

03

110+ specialties, professions & roles across 20 markets

Physicians, nurses, pharmacists, and allied healthcare professionals — with the credential detail and specialty precision that healthcare studies demand.

42

Medical specialists

Cardiology, Oncology, Neurology, Dermatology, Paediatrics, Family & Internal Medicine, Surgery

40+

Specialist nurses

ICU, Oncology, Paediatric, Emergency, Critical Care, Theatre & Transplant nursing

9

Pharmacists & pharmacy professionals

Hospital, retail-chain and independent pharmacists, pharmacy owners and directors

9

Hospital, clinic & institutional roles

Hospitalists, CIOs, IT, nursing & purchasing directors, and clinical & technical staff

8

Oral & dental care

General & paediatric dentistry, orthodontics, endodontics, periodontics, oral surgery

2

Eye care

Ophthalmology and optometry

3

Veterinary & animal health

Small-animal, large / farm-animal and oncology veterinarians

113 specialties, professions & roles

Distinct healthcare specialties, professions, and institutional roles across the reachable audience.

Role-category counts may overlap because some professionals qualify under more than one specialty, profession, or responsibility.

How deep it goes — Thailand alone

Flagship market

18,800+

GPs & family physicians

17,600+

Internal medicine

16,300+

Dentists

10,000+

Pharmacy owners

5,700+

Cardiologists

3,800+

Oncologists

Specialist healthcare reach is available across the listed markets, with current depth and feasibility varying by market, specialty, profession, and project requirements.

Healthcare markets

SingaporeThailandIndiaPhilippinesHong KongAustraliaNew ZealandUAEArgentinaBrazilChilePeruCanadaUnited StatesItalyFranceNorwayRussiaUnited KingdomSouth Africa
04

35+ conditions & condition groups

Recruitment capabilities span chronic, acute, and specialist health-condition groups, subject to participant consent, current incidence, market availability, and study-specific screening.

Acid RefluxAllergy / Asthma / RespiratoryAutoimmune / BloodADD / ADHDBack ProblemsCancerCardiovascular / HeartCrohn's DiseaseDiabetes Type 1 / 2DepressionEczemaEating DisordersBlood PressureHigh CholesterolFibromyalgiaThyroidObesityGastricDigestiveUrinaryMale / Female HealthMental HealthMigraineMenopauseMultiple SclerosisNeurologic / NervousOsteoarthritisOsteoporosisPainSkin / DermatologyPsoriasisSleep DisordersSeizuresSinusRheumatoid ArthritisVision / Hearing Impairment

Potential participants are identified through consented profile information and project-specific screening, depending on the market and study requirements.

What research teams build with this reach.

01

Nationally balanced consumer samples

Age-, gender-, and region-controlled consumer quotas can support nationally balanced sample designs where feasible. Additional demographic controls, weighting, and study-specific sampling requirements may be applied where required.

02

Low-incidence B2B

Reach niche IT, procurement, C-suite, and specialist professionals across nine audience categories in 54 markets.

03

Credentialed healthcare

From high-volume GPs to rare specialists and specialist nurses, validated against clinical criteria.

04

Patient & condition research

Screened recruitment across 35+ health-condition groups for treatment and patient-experience studies.

Figures show indicative audience reach as of July 2026 and may include Yamada-managed panel sources, established recruitment networks, and project-specific sourcing capabilities. Figures may overlap across audience categories, roles, sources, and markets and should not be added together unless explicitly stated. They do not represent guaranteed live availability. Current reach, incidence, and feasibility are confirmed for each project based on the market, audience, methodology, quota, and validation requirements.

Need current audience availability?

Share the markets, audience, methodology, quotas, and timeline. We will confirm current reach, incidence, sourcing options, and validation requirements.

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Share your target markets, audience, methodology, sample or quota, timeline, and any online, offline, language, or validation requirements. Our team will review feasibility and respond with a practical recruitment approach.

Address

Yamada Research Co., Ltd.
209 Comet Building, 35/5-7 Krungthonburi Road,
Klongtonsai, Klongsan, Bangkok 10600, Thailand
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Healthcare · B2C · B2B · Automotive · Sensory