01
Step 1
Central Brief Review
One project team aligns on the study objective, audience, methodology, and quotas, then sets a shared specification that carries across every market in the programme.
ObjectiveShared specOne team
Process
A clear fieldwork process from feasibility to final delivery.
Yamada Research runs each single- or multi-country programme as one ordered sequence — feasibility, recruitment, monitoring, validation, and delivery — so every market stays under centralised oversight and project teams always know where the study stands.
Delivery process
A structured fieldwork workflow from brief to final handoff.
Every project follows the same seven stages in each market, so each decision point — from feasibility sign-off to the closing quality review — is planned, tracked, and accounted for under one accountable project team.
02
Step 2
Market-by-Market Feasibility
Respondent availability, incidence, and sourcing approach are confirmed market by market against the timeline, so coverage is validated for each country before commitment.
IncidencePer marketFeasibility
03
Step 3
Local Sourcing Strategy
A sourcing plan is set for each market, and a unified screener and quota structure is aligned across countries so vetted local fieldwork partners work to common specifications.
Local sourcingScreenersQuotas
04
Step 4
In-Market Recruitment
Respondents are recruited in local language through the appropriate online or offline channels and screened against the same agreed eligibility criteria in every market.
Local languageOnlineOffline
05
Step 5
Centralised Field Monitoring
During live field, quota movement and response quality are tracked centrally across all markets, with one point of contact managing progress and any escalations.
Central trackingQuotasEscalation
06
Step 6
Centralised QC & Validation
Every market's completes pass the same QC standards — profile fit, duplication, speed, and internal consistency — reviewed under one centralised validation process.
Common QCDuplicate reviewConsistency
07
Step 7
Consolidated Delivery
Approved completes, field notes, and final status from every market are consolidated into one documented report for client review and closeout.
ConsolidatedNotesCloseout
Research operations preview
A clearer operating view for every fieldwork stage
One view of the operational fundamentals behind each project — the markets we cover, the sectors we recruit, how respondents are sourced, and how completes are cleared for delivery.
Fieldwork overview
Operations activeMetric
Global Fieldwork
Thailand-led
Led from our Thailand HQ, delivered by local team members and trusted partners across APAC, Europe, the Middle East, and the Americas
Metric
6 Core Sectors
Multi-sector
B2C, B2B, healthcare, automotive, sensory, niche
Metric
Online + Offline
Flexible sourcing
Hard-to-reach criteria matched across channels
Metric
QC-led Delivery
Validated handoff
Completes cleared through QC before handoff
1Feasibility2Sourcing3Validation4Delivery
Why teams choose Yamada
Built for research teams that need clarity
What this process gives agencies and insight teams running high-stakes field programmes across single- and multi-country markets — confidence at each stage, and no surprises at close.
Feasibility before fieldwork
Coverage, incidence, and timeline assessments are documented up front, so planning starts from realistic expectations rather than assumptions.
Transparent recruitment updates
Regular progress reporting through live field — quota movement, quality flags, and a clear escalation path when something needs a decision.
Respondent validation controls
Eligibility, identity, and consistency checks are built into sourcing, not left as a single pass at close.
Clean closure and delivery support
A QC-reviewed handoff with quality notes and documentation that stands up to client and procurement review.
Start a conversation
Send us your project brief
Share your target markets, audience, methodology, sample or quota, timeline, and any online, offline, language, or validation requirements. Our team will review feasibility and respond with a practical recruitment approach.
Address
Yamada Research Co., Ltd.209 Comet Building, 35/5-7 Krungthonburi Road,
Klongtonsai, Klongsan, Bangkok 10600, ThailandView on map
Phone
+66 95 289 1878Healthcare · B2C · B2B · Automotive · Sensory