Case Study · HR & Workforce
HR, People & Workforce Decision-Maker Study
13 markets · CHROs & people leaders
Markets
13
Method
Survey + IDI
Audience
HR & people leaders
Focus
Workforce tech
Project overview
At a glance
Recruited HR decision-makers across company sizes for an HR-technology provider examining recruitment, engagement, hybrid work, learning and workforce technology.
- Audience
- CHROs, HR directors and managers, heads of people, talent-acquisition and recruitment leaders, learning-and-development and compensation-and-benefits leaders, workforce-planning professionals and HR-technology decision-makers.
- Markets
- USA · Canada · UK · Germany · France · Spain · UAE · Saudi Arabia · South Africa · India · Singapore · Japan · Australia
- Methodology
- Online surveys, IDIs, executive interviews, concept testing and customer-journey research.
The brief
Understand how organizations manage recruitment, employee engagement, hybrid work, learning and workforce technology.
Research focus
What the study explored
- Recruitment technology
- Employee engagement
- Hybrid work
- HR software
- Learning
- Employee benefits
- Workforce planning
- AI in HR
- Budget priorities
- Vendor selection
How Yamada delivered
Delivered as one coordinated sequence
- 01Multi-market feasibility
- 02Screening across HR functions and company sizes
- 03HR-leader recruitment
- 04Function and authority validation
- 05Fieldwork coordination
- 06Quality control before delivery
Quality controls
Quality controls applied on this project
Only the checks this engagement required — selected by audience, methodology and risk profile.
- 01Recruitment across functions and company sizes
- 02Function screening
- 03Role validation
- 04Centralised QC
Outcome
What the research delivered
The study revealed significant differences in technology needs, purchasing processes and budget priorities across organizational sizes.
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Project examples are representative engagements. Client identities and commercially sensitive details are withheld where required.
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