Buyer & market understanding
- B2B buyer-journey research
- Technology adoption studies
- Market-entry studies
- Brand and reputation research
B2B Research
Find the people who influence real business decisions
Job title alone does not establish decision-making authority. Yamada Research recruits business professionals based on their actual responsibilities, company profile, category involvement, purchasing influence, and experience with the subject being studied.
Audiences
Decision-makers
Screening
Role & influence
Fieldwork
Online + offline
Coverage
Multi-market
Who we recruit
B2B audiences we recruit
Senior, functional, and specialist roles across enterprise and SME organisations, defined by responsibility rather than title alone.
Looking for decision-makers involved in a recent purchase?
01
Leadership & ownership
- Business owners and founders
- C-suite and senior leadership
- Enterprise decision-makers
- SME decision-makers
02
Functional decision-makers
- Procurement and purchasing professionals
- IT and technology decision-makers
- Finance leaders
- HR and people leaders
- Operations and supply-chain professionals
- Sales and marketing leaders
03
Specialists & channel
- Engineers and technical specialists
- Channel partners and distributors
- Industry-specific professionals
Feasibility note
Feasibility for any B2B audience depends on role, seniority, industry, organisation size, geography, timeline, and how directly a respondent is involved in the category being studied.
Studies we support
B2B studies we support
From buyer journeys to market entry, across qualitative and quantitative programmes.
Commercial & pricing
- Procurement and vendor-selection research
- Pricing and value-perception studies
- Product and service concept testing
- Customer experience research
Specialist inputs & methods
- Industry-expert interviews
- Channel and distributor research
- Qualitative in-depth interviews
- Online B2B surveys
How participants are validated
How B2B participants are validated
Seniority and involvement are easy to overclaim. Role, company fit, and purchasing influence are confirmed so the sample reflects genuine decision-makers.
Validation methods are selected according to the audience and study requirements—a C-suite study is screened differently from a technical-specialist or channel-partner study.
- 01Current role and seniority
- 02Company and industry fit
- 03Organisation size
- 04Functional responsibilities
- 05Purchasing influence
- 06Budget involvement
- 07Product or service familiarity
- 08Business email or professional-profile checks where appropriate
- 09Screener consistency
- 10Duplicate prevention
- 11Manual confirmation for specialised roles
Fieldwork delivery
B2B fieldwork delivery
Executive and professional recruitment coordinated across markets and time zones.
01
Recruitment & validation
- Executive and professional recruitment
- Telephone validation
- Online surveys
02
Qualitative
- In-depth interviews
- Focus groups
- Expert interviews
03
Coordination & reporting
- Scheduling across time zones
- APAC and global fieldwork
- Quota monitoring
- Recruitment status reporting
Need the same recruitment criteria applied across multiple international markets?
Illustrative
Recruitment challenge
IT and procurement decision-makers across medium and large organisations
Illustrative only. This example describes a representative recruitment scenario and does not reference a specific client, study, or outcome.
The brief
Recruit IT and procurement decision-makers from medium and large organisations who have participated in selecting cybersecurity solutions during the past 24 months.
How Yamada delivers it
- Industry quotas
- Organisation size
- Role quotas
- Purchase involvement
- Validation
- Scheduling
Quotas are controlled by industry, organisation size, role, and level of purchase involvement, with validation and scheduling managed through to completion.
Need a difficult B2B audience?
Tell us the roles, responsibilities, and category involvement you need, and we will confirm feasibility and approach.
Next capabilities
Start a conversation
Send us your project brief
Share your target markets, audience, methodology, sample or quota, timeline, and any online, offline, language, or validation requirements. Our team will review feasibility and respond with a practical recruitment approach.
Address
Yamada Research Co., Ltd.209 Comet Building, 35/5-7 Krungthonburi Road,
Klongtonsai, Klongsan, Bangkok 10600, ThailandView on map
Phone
+66 95 289 1878Healthcare · B2C · B2B · Automotive · Sensory