- Business owners and founders
- C-suite and senior leadership
- Procurement and purchasing professionals
- IT and technology decision-makers
- Finance leaders
- HR and people leaders
- Operations and supply-chain professionals
- Sales and marketing leaders
- Engineers and technical specialists
- Channel partners and distributors
- Enterprise decision-makers
- SME decision-makers
- Industry-specific professionals
B2B Research
Find the people who influence real business decisions
Job title alone does not establish decision-making authority. Yamada Research recruits business professionals based on their actual responsibilities, company profile, category involvement, purchasing influence, and experience with the subject being studied.
Who we recruit
B2B audiences we recruit
Senior, functional, and specialist roles across enterprise and SME organisations, defined by responsibility rather than title alone.
Feasibility for any B2B audience depends on role, seniority, industry, organisation size, geography, timeline, and how directly a respondent is involved in the category being studied.
Looking for decision-makers involved in a recent purchase?
Studies we support
B2B studies we support
From buyer journeys to market entry, across qualitative and quantitative programmes.
How participants are validated
How B2B participants are validated
Seniority and involvement are easy to overclaim. Role, company fit, and purchasing influence are confirmed so the sample reflects genuine decision-makers.
Validation methods are selected according to the audience and study requirements—a C-suite study is screened differently from a technical-specialist or channel-partner study.
- Current role and seniority
- Company and industry fit
- Organisation size
- Functional responsibilities
- Purchasing influence
- Budget involvement
- Product or service familiarity
- Business email or professional-profile checks where appropriate
- Screener consistency
- Duplicate prevention
- Manual confirmation for specialised roles
Fieldwork delivery
B2B fieldwork delivery
Executive and professional recruitment coordinated across markets and time zones.
- Executive and professional recruitment
- Telephone validation
- Online surveys
- In-depth interviews
- Focus groups
- Expert interviews
- Scheduling across time zones
- Thailand and APAC fieldwork
- Quota monitoring
- Recruitment status reporting
Need the same recruitment criteria applied across multiple APAC markets?
Illustrative
Example recruitment challenge
The brief
Recruit IT and procurement decision-makers from medium and large organisations who have participated in selecting cybersecurity solutions during the past 24 months.
How Yamada delivers it
Quotas are controlled by industry, organisation size, role, and level of purchase involvement, with validation and scheduling managed through to completion.
Illustrative only. This example describes a representative recruitment scenario and does not reference a specific client, study, or outcome.
Need a difficult B2B audience?
Tell us the roles, responsibilities, and category involvement you need, and we will confirm feasibility and approach.
Explore other capabilities
Start a conversation
Send us your project brief
Share your audience, methodology, market, timeline, and quota requirements. Our team will review feasibility and respond with a practical recruitment approach.
Address
Yamada Research Co., Ltd.209 Comet Building, 35/5-7 Krungthonburi Road,
Klongtonsai, Klongsan, Bangkok 10600, ThailandView on map
Phone
+66 95 289 1878Healthcare · Consumer · B2B · Automotive · Sensory