- General population samples
- Category buyers and users
- Brand users
- Competitor-brand users
- Lapsed customers
- Prospective customers
- Parents and household decision-makers
- Students and young adults
- Affluent consumers
- Rural and regional consumers
- Digital-service and app users
- Frequent and occasional buyers
- Lifestyle and attitudinal segments
- Niche or low-incidence consumer groups
Consumer & B2C Research
Understand consumers through what they do, buy, and experience
Meaningful consumer research requires more than age, gender, and location. Yamada Research recruits participants using category behaviour, product usage, purchase recency, brand relationships, lifestyle, household profile, and other study-specific criteria.
Who we recruit
Consumer audiences we recruit
General population through to niche and low-incidence groups, defined by real behaviour and household profile.
Feasibility for any consumer audience depends on category incidence, quota structure, geography, timeline, and where fieldwork needs to take place.
Need consumers who bought a category within a specific timeframe?
Studies we support
Consumer studies we support
Qualitative, quantitative, and in-market research, from concept tests through to shopper studies.
How participants are validated
How consumer participants are validated
Claimed behaviour is not the same as real behaviour. Category usage, recency, and ownership are checked against the quota the study needs.
Validation methods are selected according to the audience and study requirements—a product-test recruit is screened differently from a general-population survey sample.
- Category and product-usage confirmation
- Purchase-frequency screening
- Purchase-recency screening
- Brand or model ownership checks
- Life-stage and household-profile screening
- Geographic and quota controls
- Screener consistency checks
- Duplicate prevention
- Proof of purchase or ownership where appropriate
- Attendance confirmation
- Product-test protocol checks where relevant
Fieldwork delivery
Consumer fieldwork delivery
Online and offline execution, from central-location tests to in-home and in-store research.
- Online surveys
- In-person recruitment
- Focus groups
- In-depth interviews
- Central-location tests
- In-home usage tests
- Ethnography
- Shop-alongs
- Intercepts
- Mystery shopping
- Venue coordination
- Sample handling
- Bangkok and regional Thailand fieldwork
- APAC coordination
Running fieldwork outside Bangkok?
Illustrative
Example recruitment challenge
The brief
Recruit regular users of a personal-care category across defined age, income, and brand-usage groups for a Bangkok central-location test.
How Yamada delivers it
Yamada manages screening, quota control, attendance confirmation, venue coordination, sample handling, and replacement recruitment.
Illustrative only. This example describes a representative recruitment scenario and does not reference a specific client, study, or outcome.
Planning a consumer study?
Share your category, quotas, and fieldwork location, and we will confirm feasibility and a practical recruitment approach.
Explore other capabilities
Start a conversation
Send us your project brief
Share your audience, methodology, market, timeline, and quota requirements. Our team will review feasibility and respond with a practical recruitment approach.
Address
Yamada Research Co., Ltd.209 Comet Building, 35/5-7 Krungthonburi Road,
Klongtonsai, Klongsan, Bangkok 10600, ThailandView on map
Phone
+66 95 289 1878Healthcare · Consumer · B2B · Automotive · Sensory