Brand & concept
- Usage and attitude studies
- Brand-health research
- Concept testing
- Communication testing
B2C Research
Understand consumers through what they do, buy, and experience
Meaningful consumer research requires more than age, gender, and location. Yamada Research recruits participants using category behaviour, product usage, purchase recency, brand relationships, lifestyle, household profile, and other study-specific criteria.
Audiences
Behaviour-led
Screening
Usage & recency
Fieldwork
Online + offline
Coverage
Global reach
Who we recruit
Consumer audiences we recruit
General population through to niche and low-incidence groups, defined by real behaviour and household profile.
Need consumers who bought a category within a specific timeframe?
01
Core consumer samples
- General population samples
- Category buyers and users
- Frequent and occasional buyers
- Rural and regional consumers
02
Brand & lifecycle
- Brand users
- Competitor-brand users
- Lapsed customers
- Prospective customers
- Digital-service and app users
03
Household & niche
- Parents and household decision-makers
- Students and young adults
- Affluent consumers
- Lifestyle and attitudinal segments
- Niche or low-incidence consumer groups
Feasibility note
Feasibility for any consumer audience depends on category incidence, quota structure, geography, timeline, and where fieldwork needs to take place.
Studies we support
Consumer studies we support
Qualitative, quantitative, and in-market research, from concept tests through to shopper studies.
Product & shopper
- Packaging evaluation
- Product testing
- Sensory research
- Shopper and retail research
- Central-location tests
- In-home usage tests
Experience & qualitative
- Customer experience studies
- Ethnographic research
- Shop-alongs
- Focus groups and interviews
- Online quantitative surveys
How participants are validated
How consumer participants are validated
Claimed behaviour is not the same as real behaviour. Category usage, recency, and ownership are checked against the quota the study needs.
Validation methods are selected according to the audience and study requirements—a product-test recruit is screened differently from a general-population survey sample.
- 01Category and product-usage confirmation
- 02Purchase-frequency screening
- 03Purchase-recency screening
- 04Brand or model ownership checks
- 05Life-stage and household-profile screening
- 06Geographic and quota controls
- 07Screener consistency checks
- 08Duplicate prevention
- 09Proof of purchase or ownership where appropriate
- 10Attendance confirmation
- 11Product-test protocol checks where relevant
Fieldwork delivery
Consumer fieldwork delivery
Online and offline execution, from central-location tests to in-home and in-store research.
01
Recruitment & online
- Online surveys
- In-person recruitment
- Intercepts
- Mystery shopping
02
Qualitative & in-market
- Focus groups
- In-depth interviews
- Central-location tests
- In-home usage tests
- Ethnography
- Shop-alongs
03
Coordination & logistics
- Venue coordination
- Sample handling
- Bangkok and regional Thailand fieldwork
- Multi-market coordination
Illustrative
Recruitment challenge
Personal-care central-location test recruitment
Illustrative only. This example describes a representative recruitment scenario and does not reference a specific client, study, or outcome.
The brief
Recruit regular users of a personal-care category across defined age, income, and brand-usage groups for a central-location test.
How Yamada delivers it
- Screening
- Quota control
- Attendance confirmation
- Venue coordination
- Sample handling
- Replacement recruitment
Yamada manages screening, quota control, attendance confirmation, venue coordination, sample handling, and replacement recruitment.
Planning a consumer study?
Share your category, quotas, and fieldwork location, and we will confirm feasibility and a practical recruitment approach.
Next capabilities
Start a conversation
Send us your project brief
Share your target markets, audience, methodology, sample or quota, timeline, and any online, offline, language, or validation requirements. Our team will review feasibility and respond with a practical recruitment approach.
Address
Yamada Research Co., Ltd.209 Comet Building, 35/5-7 Krungthonburi Road,
Klongtonsai, Klongsan, Bangkok 10600, ThailandView on map
Phone
+66 95 289 1878Healthcare · B2C · B2B · Automotive · Sensory