Case Study · Oncology
Global Oncology Treatment Pathway Study
12 markets · Oncologists, nurses & patients
Markets
12
Quantitative
1,200 HCP surveys
Qualitative
100 interviews
Audience
Oncologists + nurses + patients
Project overview
At a glance
Multi-market recruitment of oncologists, oncology nurses and cancer patients for a global pharmaceutical company mapping how targeted oral oncology therapies are selected, sequenced and switched across different healthcare systems.
- Audience
- Medical, hematology, surgical and radiation oncologists, oncology nurse specialists and hospital pharmacists, with cancer patients and caregivers as a secondary audience.
- Markets
- USA · Canada · UK · Germany · France · Italy · Spain · Japan · South Korea · China · India · Australia
- Methodology
- 1,200 online HCP surveys plus 60 physician IDIs, 20 oncology-nurse interviews and 20 patient/caregiver interviews.
The brief
Understand how oncology treatment decisions are made across different healthcare systems — identifying differences in diagnosis, treatment selection, sequencing, switching behaviour and unmet needs across the major global oncology markets.
Research focus
What the study explored
- Patient diagnosis
- Referral pathways
- Biomarker testing
- Treatment selection
- First- vs later-line therapy
- Switching behaviour
- Side-effect management
- Patient adherence
- Unmet clinical needs
- Adoption barriers
How Yamada delivered
Delivered as one coordinated sequence
- 01Multi-market feasibility
- 02Specialty-specific screening
- 03HCP recruitment & validation
- 04Patient recruitment
- 05Scheduling & fieldwork monitoring
- 06Quality control before delivery
Quality controls
Quality controls applied on this project
Only the checks this engagement required — selected by audience, methodology and risk profile.
- 01Active-practice and patient-volume screening
- 02Specialty and treatment-responsibility validation
- 03Patient eligibility checks
- 04Centralised multi-market QC
Outcome
What the research delivered
The study identified significant differences in treatment pathways between markets and highlighted opportunities to improve HCP education, patient support and treatment positioning.
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Project examples are representative engagements. Client identities and commercially sensitive details are withheld where required.
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