Case Study · Molecular Diagnostics
Advanced Diagnostic Testing Platform Study
16 markets · Lab directors & technologists
Markets
16
Quantitative
200 surveys
Qualitative
70 interviews
Audience
Directors + technologists
Project overview
At a glance
Separate recruitment of laboratory decision-makers and hands-on users for a global in-vitro diagnostics company preparing to launch an automated molecular diagnostic platform.
- Audience
- Laboratory directors, pathologists, laboratory and diagnostic-centre managers, plus medical laboratory technologists, clinical laboratory scientists and molecular-diagnostics specialists.
- Markets
- USA · Canada · UK · Germany · France · Italy · Spain · Switzerland · UAE · Saudi Arabia · India · China · Japan · South Korea · Singapore · Australia
- Methodology
- 200 online laboratory-professional surveys plus 50 laboratory IDIs and 20 laboratory-director interviews, with product-concept and workflow evaluation.
The brief
Gather feedback from the professionals who operate, evaluate, recommend and purchase an automated molecular diagnostic platform ahead of launch.
Research focus
What the study explored
- Diagnostic workflow
- Testing volumes
- Turnaround time
- Automation
- Accuracy
- Integration
- Ease of use
- Maintenance
- Staff requirements
- Purchasing criteria
How Yamada delivered
Delivered as one coordinated sequence
- 01Multi-market feasibility
- 02Separate decision-maker and user screening
- 03Recruitment across lab roles
- 04Professional validation
- 05Fieldwork coordination
- 06Quality control before delivery
Quality controls
Quality controls applied on this project
Only the checks this engagement required — selected by audience, methodology and risk profile.
- 01Distinct criteria for buyers vs hands-on users
- 02Role and function validation
- 03Facility-type screening
- 04Centralised multi-market QC
Outcome
What the research delivered
The study helped the client identify the most important product attributes and potential barriers to adoption across different laboratory environments.
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Project examples are representative engagements. Client identities and commercially sensitive details are withheld where required.
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